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Writer's pictureAnabelle Jerome

A Deep Dive Into Fast Fashion

Updated: Oct 22, 2023


In the vast tapestry of global commerce, supply chains serve as the intricate threads binding conceptualized ideas to tangible products, ultimately reaching the hands of consumers. Within this complex web, the maintenance of supply chains stands as an indispensable cornerstone for every business entity. In this era of heightened awareness and ethical consciousness, it becomes imperative for these

custodians of commerce to not only operate with profitability in mind but also to embrace a profound understanding of the human aspect that underpins these supply chains, especially in the fast fashion industry.


What Are Supply Chains?


Supply chains, by their very nature, encompass an intricate tapestry of components: cost, time efficiency, sourcing, exportation, and importation. Regrettably, the consultants and logistical wizards of fast fashion brands have often been driven by a relentless pursuit of cost efficiency, viewing it as the singular holy grail of supply chain success. In this race to the bottom line, they inadvertently cast manufacturing communities worldwide into the abyss of exploitation. They do so by slashing labor costs to the bone, paying workers meager wages that barely sustain life, and despoiling the environment. This dark underbelly of the fast fashion industry is perpetuated not only by sweatshops but also by the adoption of cheap transportation alternatives that contribute significantly to greenhouse gas emissions, thus accelerating climate change.


What Are the Values of a Supply Chain?


It is a lamentable reality that, in our capitalist society, the pursuit of profit often eclipses the welfare of the people who produce and consume the goods. The fast fashion industry, with its insatiable appetite for production, has perpetuated this imbalance. Imagine the grueling, relentless labor in sweatshops, where workers endure sweat-soaked brows and weary hands, their spirits crushed by oppressive working conditions. The stench of toil pervades their surroundings as they toil under the relentless onslaught of heat. This is the grim lifestyle that fast fashion promotes, all in the name of maximizing profits.


What Are the Effects of Sweatshops?


Sweatshops, the blight of humanity, not only exploit workers economically but also ravage entire manufacturing communities with practices that trample on human rights. Workers in these factories are often subjected to abhorrent conditions, with reports indicating that an appalling 81 percent of suppliers sell their products below cost to secure future orders. The desperation caused by these tactics forces suppliers to reduce already paltry wages to the point of near extinction. In a race to the bottom, these factories crumble under the weight of their own exploitation, and the brands that perpetuate this cycle continue to prey on vulnerable communities.


The fast fashion industry employs an astonishing 75 million factory workers globally, with less than 2 percent of them earning a living wage. These workers, the lifeblood of the fashion ecosystem, find themselves deprived of even the basic means to support themselves and their families. This cruelty is not lost on those who observe it. John Hilary, the executive director of War on Want, aptly notes that globalized production leads to outsourcing in low-cost economies, where wages are deliberately kept abysmally low.


These fast fashion giants, perched atop the value chain, wield the power to dictate where products are made. When one factory raises its voice against exploitative practices, brands swiftly turn to even cheaper alternatives. In their quest for profit, they target destitute communities with scarce resources, turning a blind eye to the destruction they sow. Arif Jebtik, a garment factory owner, echoes this cruel cycle, recounting how brands squeeze prices to the point of desperation, leaving suppliers with no option but to comply.


The ramifications of such merciless cost-cutting extend far beyond the factory floor. Low wages stymie economic growth, perpetuating the cycle of poverty in already fragile economies. Workers, trapped in the relentless grind of sweatshops, rarely escape the clutches of exploitation. Countries' minimum wage laws often fall short of lifting workers out of poverty, leaving them ensnared in a vicious cycle of despair.


The stories of sweatshop workers are harrowing. In Bangladesh, Ratna's wage fails to provide even a meager subsistence, forcing her to question how she can survive on such meager earnings. Others share tales of endless workdays, toiling from dawn till dusk, with no respite. Workers are denied basic human rights, kept captive within factory walls, their lives dictated by the relentless churn of the production line.


Arifa's tragic story serves as a poignant reminder of the personal toll exacted by this supply chain structure. Her heart-wrenching account of leaving her children to endure grueling 14-hour workdays is a stark indictment of the callousness that pervades the industry. The brands, she says, must take responsibility for the suffering they perpetuate, turning a blind eye to workers' hours and working conditions.


The exploitation of workers is but one facet of the problem. The fast fashion industry's unsustainable practices extend to environmental degradation. Logistical leaders, driven by their insatiable greed, of shore production to countries where environmental regulations are lax, evading the stringent requirements of the United States. These facilities, bereft of the safeguards mandated by U.S. law, become havens for the exploitation of labor and resources.


In this disturbing dance of profit maximization, workers become commodities, mere cogs in the relentless machinery of the supply chain. They are subjected to inhumane conditions, trapped in a cycle of exploitation that rarely improves their economic situation. As Houman Salem points out, these factories overseas operate with little to no regulations on working conditions, hours, or safety. The relentless pursuit of cost savings comes at the expense of the workers' health and safety, all to reduce overhead and increase profit margins.


The abhorrent practices of the fast fashion industry have far-reaching consequences, not only for the exploited workers but also for the environment. In the pursuit of ever-cheaper production, brands overlook the devastating human and ecological toll of their supply chains. The factories they exploit, devoid of ethical and environmental considerations, serve as breeding grounds for suffering and degradation.


Some argue that sweatshops are a necessary evil, providing jobs in underdeveloped communities and aiding economic growth. However, this perspective obscures the profound human sufering caused by these exploitative practices. Sweeping allegations that shutting down sweatshops would trap nations in poverty fail to acknowledge the moral imperative of dismantling this exploitative system.


What Can Consumers Do To Disestablish The Practices Created By Fast Fashion?


As consumers, we must also bear the responsibility for the demand that drives these supply chains to exploit the vulnerable. While holding brands accountable is essential, we must also examine our own choices and their role in perpetuating the cycle of exploitation.


In conclusion, the fast fashion supply chains that prioritize cost efficiency above all else perpetuate a cycle of human suffering and environmental degradation. It is imperative for businesses to recognize the human aspect of these supply chains and prioritize ethical and sustainable practices. Only by abandoning the industrial disposition that cost efficiency is the sole priority can we hope to build supply chains that are not disruptive to ecosystems and local communities. The true cost of fast fashion is measured not just in dollars but in the lives it devastates and the ecosystems it ravages. It is time for a transformation, a re-imagining of supply chains that value humanity and our planet above profit.



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